ABOUT

Michaella Lee Bloom is a Creative Director, Cultural Strategist, and founder of CLTR LAB, a culture-first creative consultancy that builds brand worlds that become part of culture.

Over the last decade, she has partnered with more than 125 brands across beauty, fashion, technology, entertainment, retail, and CPG, developing creator strategies, creative direction, cultural activations, and immersive brand worlds that build lasting cultural relevance and genuine community.

Her work sits at the intersection of strategy, creativity, and culture. Whether developing a creator ecosystem, directing a campaign, or designing an experiential activation, she believes the strongest brands do not simply capture attention. They create worlds people want to be part of.

Beyond brand work, Michaella is a mixed media artist whose work explores identity, intimacy, emotion, and transformation. Her artistic practice informs her creative leadership, bringing intuition, conceptual thinking, and emotional depth to everything she creates.

Guided by authenticity, creativity, and elevated aesthetics, she believes the most meaningful work is not only seen but felt. Across every medium, her mission remains the same: to create work that leaves people feeling seen, shapes culture with intention, and stands the test of time.